Handle: twitter.com/citymusic - 1,214 followers
How Platform is Used to Reach Audiences
By posting a mix of CityMusic-related news and interesting articles about music and culture, CityMusic has positioned itself as a thought leader. Our Twitter page has become a destination for interesting content and we have grown our follower base.
Kinds of Content Posted
Written articles
CityMusic-related reviews or previews; Northeast Ohio-related culture news; national or international classical music news; articles related to dance, art or other forms of music
Photos
CityMusic-related photos of musicians during performances or rehearsal; inspirational-related graphics or ads
Videos
CityMusic-related interviews of musicians; sneak previews of rehearsals; performance videos; videos produced by news organizations or other cultural websites
Effective Content Types:
Posts about the organization—event announcements
Videos and photos of performances
Brief interview snippets
Tweets tagging Twitter accounts who are active/will retweet CityMusic
Local-geared news about music and culture organizations
The Future
In 2018, CityMusic Cleveland worked to hone its Twitter strategy, and continue to grow its audience. The organization made many inroads getting in front of local accounts in 2019-2020 , and will continue to do so next season, via a combination of steady posting; interacting with accounts; and crafting the kind of content people want to share.
