Handle: instagram.com/citymusiccleveland - 793 followers
How Platform is Used to Reach Audiences
By posting a mix of CityMusic-related news and photos, videos of musicians, and Instagram posts "regrammed" (the equivalent of retweeting) from other users—along with using hashtags—CityMusic has positioned itself as a thought leader. Our Instagram page has become a destination for interesting content and we have grown our follower base.
Kinds of Content Posted
Photos
CityMusic-related rehearsals and performances; photos relating to aspects of performances (venue photos, photos of the program or sheet music, other fun music-related things); photos posted by CityMusic musicians; inspirational graphics; Cleveland-related photos
Videos
CityMusic-related performances or rehearsals; videos posted by CityMusic musicians
Effective Content Types:
Inspirational-type photos or text-based graphics
Videos of musicians performing
CityMusic-related photos, especially those that are positive (e.g., celebrating a concert or special guest)
The Future
In 2020, CityMusic Cleveland is continuing to post more on Instagram, and find creative visual ways to discuss the orchestra, its concerts and its place in Cleveland.
